I’m sure you have all set out with full gusto and energy to achieve an important goal only to fall foul of diminishing willpower a short time later. Today we explore the world of motivation and how to set meaningful and inspiring goals and sustain motivation over time irrespective of the challenges and obstacles that might get in the way.

Whether you're looking to kick-start a new project, achieve a personal goal, or simply inject some renewed energy into your daily routine, you're in the right place. We are going to explore practical strategies, inspiring stories, and actionable tips that will leave you not just motivated but armed with the tools to keep that momentum rolling.

In this episode, we explore:

• The role of desire and the best form of motivation to achieve your goals
• Why it is important to put the “why” before the “what" and “how”
• How to use the pain, pleasure switch to your advantage
• The science of motivation and how to tap into your own motivation inducing brain chemicals
• How to use self-directed horizon control to your advantage
• The role of a growth mindset and accountability in long term success

“Working hard for something we don’t care about is called stress. Working hard for something we love is called passion.” Simon Sinek

“The more horizons you set the more rewards (dopamine hits) you get.”

“If we link too much reward to the end goal and not the effort, motivation can be difficult.”

“Wisdom teaches us that it’s better to set a goal that our unconscious system believes is achievable.”

“If you can attach a greater level of reward to the friction you experience in pursuit of a goal, you are much more likely to be able to sustain motivation.”

“The brain doesn’t know the difference between something that is real or vividly imagined.”

“Commitments made in public are a lot more sustainable than those made in private.”

 Useful links to books and resources related to this episode:

• Andrew Huberman – Huberman Lab Podcast
• Deep Work – Cal Newport
• Simon Sinek – Start with Why
• Daniel Pink – Drive
• Napoleon Hill - Think and Grow Rich
• Nudge – Richard H Thaler, Cass R Sunstein
• Mindset – Carol Dweck